Publishing, apps and audience
Newsroom & Digital Publishing Platform
Our longest-running practice. We have built news apps and backends, run technical growth consultancy for regional news platforms, and delivered broadcast and OTT systems for news organisations across India. This solution packages that into one platform: publish once, reach every surface, and measure what actually held attention.
- Delivery
- Scoped per newsroom; migration planned before launch
- Platform modules
- 10 modules on one data model
- Operated by
- Webworx Asia, under a managed model
The situation
What this exists to fix
- The website, the app and the social desk each hold their own copy of the same story.
- Breaking news takes too long to reach the app because publishing is a multi-step manual process.
- Pages are slow on a mid-range phone on mobile data, which is how most of the audience reads.
- There is no reliable view of which stories held attention, only which got clicks.
- Push notifications are sent on instinct, and unsubscribes climb.
- Archive content earns nothing because it was never structured for search or discovery.
The platform
10 modules, one data model.
Each module is purpose-built, and all of them share one record, one user directory and one audit trail.
01
Editorial CMS
Writing, editing, scheduling and publishing with the roles and approvals a newsroom actually runs on, including embargoes and corrections.
02
Multi-surface publishing
One story object rendered to web, app and syndication rather than re-entered per channel.
03
News mobile apps
Android and iOS apps with categories, search, bookmarks, offline reading and push, backed by the same publishing system.
04
Breaking news and live blogs
Fast paths for breaking coverage and rolling live blogs that update without republishing the page.
05
Push notification infrastructure
Segmented push with scheduling and performance tracking, so alerting is measured rather than guessed.
06
Performance and Core Web Vitals
Rendering tuned for mid-range phones on mobile data, which is both an audience decision and a search ranking one.
07
SEO and structured data
Article schema, sitemaps, canonical handling and archive structure, so published work stays discoverable rather than decaying.
08
Audience analytics
Attention and completion alongside clicks, by story, section, author and platform.
09
Monetization
Advertising placements, subscription or membership gating, and the reporting behind both.
10
Media and video handling
Image pipelines, video embedding and live video, with the broadcast and OTT integration path when it is needed.
What you receive
Deliverables
- Editorial CMS with newsroom roles and approvals
- Responsive news website
- Android and iOS news applications
- Push notification infrastructure with segmentation
- Breaking news and live blog workflows
- SEO structure, article schema and archive handling
- Audience analytics covering attention, not only clicks
- Advertising and subscription or membership support
- Editorial training and operational handover
What changes
Outcomes
- One story, published once, on every surface
- Breaking news reaching the app in the time it should take
- Pages that load on the phones the audience actually uses
- Attention measured, not just clicks counted
- Push that is segmented and tracked rather than broadcast and hoped
- An archive that keeps earning search traffic
How it is delivered
Scoped per newsroom; migration planned before launch
The plan we quote, with the gates where you sign off before the next stage starts.
01
Editorial discovery
Desk structure, approval chain, publishing cadence and the surfaces that must be fed.
02
Platform and design
Information architecture, templates and the CMS model behind them.
03
Build
CMS, website, apps, push and analytics.
04
Migration
Archive migration with a redirect map, so existing search visibility survives the move.
05
Launch and editorial training
Go-live with the desk trained on the system they will use every hour.
Integrate, don't rebuild
Built on services that already work
We build and own the application, the workflows and the operations. For infrastructure we integrate proven managed services rather than untested in-house equivalents — lower deployment risk, faster launch, and infrastructure billed at real usage.
- Firebase Cloud Messaging
- Google Analytics
- Ad servers
- Payment gateways
- CDN
- OTT and live video platforms
Questions
Asked before every engagement
Not necessarily, and we will tell you honestly which it is. Sometimes the right answer is a growth engagement on the platform you have — performance, structure, analytics and push — rather than a replacement. We have run exactly that kind of technical growth consultancy for regional news platforms.
They get a redirect map built before launch and kept in version control. Replatforming a news site without one is the most reliable way to lose the search traffic you already had, and recovering it takes far longer than the migration did.
Yes. We deliver asset management, OTT and live broadcast systems for news and media organisations, so a newsroom that also runs a channel does not need two vendors who blame each other.
Yes, and it should be planned from the start rather than retrofitted. Script rendering, font loading, search behaviour and URL handling all differ, and the cost of adding them later is several times the cost of designing for them.
Capabilities behind it
Services this draws on
Custom Software Development
Bespoke software engineering for complex, mission-critical business systems.
Mobile App Development
Native and cross-platform apps engineered for scale and retention.
Search Engine Optimization (SEO)
Technical, content, and authority-driven SEO for sustainable organic growth.
OTT Platform Development
Streaming platforms engineered for scale, DRM, and monetization.
Broadcast Technology Solutions
Engineering for live broadcast, OTT, and media infrastructure.
More platforms
Other solutions
Unified content and video
OTT & Video Streaming Platform
End-to-end OTT: ingest, transcoding, live, VOD, DRM, CDN delivery, subscriptions, pay-per-view and advertising on one governed platform.
Custody, lifecycle and audit
Asset Management System
Barcode and QR asset tracking with a controlled asset master, custody history, maintenance records, audit trail and management reporting.
Field data to decisions
MIS Dashboard & Field Inspection App
Centralised management information system with Android and iOS apps for field data capture, real-time insights and large-scale inspection programmes.
Storefront, CRM and automation
Premium Website & AI Commerce Suite
Premium brand site through to a full commerce platform — inventory, orders, GST invoicing, CRM, marketing automation and AI assistants.
Investigation and evidence
Cyber Forensic Audit
Forensic investigation of suspected unauthorised access, insider activity and data exfiltration, with legally defensible documentation and a remediation roadmap.
Monitoring and media analytics
Competitor & Media Intelligence
Competitor monitoring across YouTube, Facebook, Instagram, websites and Meta ads, with content timelines, activity spikes, trending topics and scheduled reporting.
Attendance, leave and shifts
HR & Workforce Operations
Day-to-day workforce operations built around rosters rather than office hours: attendance, clock-outs, leave, shifts, departments and reporting.
Beneficiaries, verification and disbursement
Government Scheme & Subsidy MIS
Programme administration for public-sector schemes: beneficiary registry, applications, multi-level verification, disbursement tracking, grievances and audit.
Playout, ingest and media operations
Broadcast & Live Operations
The systems a channel runs on: media ingest and asset custody, playout support, live contribution, archive and the monitoring that keeps it on air.
Start with the problem, not the product
Tell us what is breaking. We will scope it honestly — including telling you when Newsroom & Digital Publishing Platform is more platform than you need.