WebwrxAsia

Monitoring and media analytics

Competitor & Media Intelligence

We run this platform ourselves at smmanalysis.webworxasia.com, and deploy it for newsrooms and brands who need to know what their competitors published, how it performed, and what moved this week. It replaces the Monday-morning scramble of opening twelve tabs and guessing.

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Competitor intelligence platform with content timelines and activity spikes
Delivery
Scoped per competitor set; runs as a hosted platform
Platform modules
8 modules on one data model
Operated by
Webworx Asia, under a managed model

The situation

What this exists to fix

  • Competitor activity is tracked by whoever remembers to look, which means it is tracked inconsistently.
  • There is no baseline, so a normal week and an unusual one look identical.
  • Content performance is compared on raw numbers, ignoring that one competitor has five times the following.
  • Paid activity is invisible until someone happens to see an ad in their own feed.
  • By the time a trend is noticed internally, the newsroom is a week behind it.
  • Nothing is archived, so the question of when a competitor started doing something cannot be answered.

The platform

8 modules, one data model.

Each module is purpose-built, and all of them share one record, one user directory and one audit trail.

01

Multi-platform monitoring

YouTube, Facebook, Instagram, competitor websites and Meta ad activity collected into one timeline rather than five separate tools.

02

Content timeline

Everything each competitor published, by platform and by day, so volume and cadence are visible rather than inferred.

03

Activity spikes

Publishing and engagement measured against each competitor's own baseline, so an unusual week is flagged rather than buried in a bigger number.

04

Trending topics

Topic extraction with week-on-week movement, showing what is rising across the set rather than within one account.

05

Top performing content

Ranked by public interactions, with the post, the platform and the timing, so the pattern behind a hit is legible.

06

Ad monitoring

Meta ad activity tracked alongside organic publishing, which is usually the first signal of a campaign starting.

07

Alerts and scheduled reports

A daily log plus alerts on spikes and scheduled reports to the people who need the summary rather than the dashboard.

08

Regional and category breakdown

Performance split by region and content category — the view that tells a regional newsroom where it is actually losing ground.

What you receive

Deliverables

  • Hosted media intelligence platform configured to your competitor set
  • Multi-platform collection across YouTube, Facebook, Instagram, websites and Meta ads
  • Content timeline, activity spikes and trending topics
  • Top-performing content ranking with public interaction data
  • Daily log, spike alerts and scheduled reports
  • Regional and category reporting
  • Onboarding and editorial training

What changes

Outcomes

  • One view of what every competitor published, across every platform
  • Unusual activity flagged against a real baseline, not a gut feeling
  • Trends visible while they are still worth acting on
  • Campaign activity spotted when it starts rather than after it lands
  • An archive that can answer when something changed

How it is delivered

Scoped per competitor set; runs as a hosted platform

The plan we quote, with the gates where you sign off before the next stage starts.

  1. 01

    Competitor set and sources

    Agree the accounts, sites and pages to track, and the categories to report on.

  2. 02

    Collection and baselining

    Historical collection so spikes are measured against a real baseline rather than an empty one.

  3. 03

    Reporting configuration

    Alerts, scheduled reports and recipients configured to the editorial routine.

  4. 04

    Rollout and training

    Handover to the editorial and marketing teams who will use it daily.

Integrate, don't rebuild

Built on services that already work

We build and own the application, the workflows and the operations. For infrastructure we integrate proven managed services rather than untested in-house equivalents — lower deployment risk, faster launch, and infrastructure billed at real usage.

  • YouTube
  • Facebook
  • Instagram
  • Meta Ad Library
  • Scheduled email reporting

Questions

Asked before every engagement

No. It collects what is publicly published — posts, public interaction counts, site content and the Meta Ad Library. There is no private, logged-in or personal data involved, and nothing here depends on access you would not have yourself with enough time and tabs.

Yes. We operate it ourselves at smmanalysis.webworxasia.com, so you can look at the real product rather than a slide.

The set is configured to your market rather than capped at a tier. Collection volume affects infrastructure sizing, not what the platform can do.

In the newsrooms we work with, the editorial desk uses the daily log and the spike alerts, while management reads the scheduled weekly report. Designing for both is the reason the reporting layer exists rather than just a dashboard.

Capabilities behind it

Services this draws on

More platforms

Other solutions

Start with the problem, not the product

Tell us what is breaking. We will scope it honestly — including telling you when Competitor & Media Intelligence is more platform than you need.

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