Playout, ingest and media operations
Broadcast & Live Operations
We deliver asset management, OTT and live broadcast management for news and media organisations across India. Broadcast operations fail in specific, repeated ways — a missing playout file, a kit that left with a crew and never came back, an archive nobody can search. This solution is built around those failures rather than around a feature list.
- Delivery
- Scoped per channel and estate; includes onsite implementation
- Platform modules
- 9 modules on one data model
- Operated by
- Webworx Asia, under a managed model
The situation
What this exists to fix
- Media arrives from crews, agencies and partners through whatever channel was convenient, and finding a specific file is a conversation rather than a search.
- Playout discovers a missing or wrong-format file close to transmission.
- Production kit leaves the building with a crew and its return is tracked in someone's memory.
- The archive exists but is not searchable, so footage gets re-shot rather than reused.
- Live contribution from the field drops and nobody knows whether it was the encoder, the link or the ingest.
- There is no single view of what is on air, what is ingesting and what is failing.
The platform
9 modules, one data model.
Each module is purpose-built, and all of them share one record, one user directory and one audit trail.
01
Media ingest
Structured intake from crews, agencies and partners with metadata captured at the point of ingest rather than reconstructed later.
02
Asset custody and gate passes
Equipment register with QR scanning, check-out and check-in, transfers, gate passes and production kits, so kit that leaves the building is tracked against a person and a job.
03
Playout support
File readiness checks, format validation and scheduling visibility ahead of transmission, so problems surface before the slot does.
04
Live contribution
SRT and RTMP contribution from studio, OB van and field kit into redundant ingest, with link monitoring that distinguishes an encoder problem from a network one.
05
Searchable archive
Masters and renditions in object storage with metadata, tagging and search, so footage can be found and reused instead of re-shot.
06
Maintenance and readiness
Service tickets, maintenance scheduling, warranty and AMC tracking against each piece of equipment, with repeat failures made visible.
07
OTT and digital distribution
The path from broadcast operations to streaming — transcoding, packaging and delivery — so the channel and the platform share one media pipeline.
08
Operations dashboard
Fleet and media status in one view: assets available, assigned, under maintenance or missing; ingests in progress; live streams and viewers; and what needs attention now.
09
Audit trail
Every custody change, ingest, transfer and approval recorded against a user and a timestamp.
What you receive
Deliverables
- Media ingest workflow with metadata capture
- Equipment register with QR scanning, custody and gate passes
- Production kit tracking
- Playout file readiness and format validation
- Live contribution configuration with redundant ingest
- Searchable archive over object storage
- Maintenance, warranty and AMC tracking
- Operations dashboard and reporting
- Monitoring, alerting and audit trail
- Onsite implementation and operator training
What changes
Outcomes
- Media findable by search rather than by asking
- Playout problems surfaced before transmission, not during it
- Kit tracked against a person and a job from the moment it leaves
- An archive that gets reused instead of re-shot
- Live contribution failures diagnosed rather than guessed at
- One operational view of assets, ingest and what is on air
How it is delivered
Scoped per channel and estate; includes onsite implementation
The plan we quote, with the gates where you sign off before the next stage starts.
01
Operations discovery
Current ingest paths, playout process, kit inventory, archive state and failure history.
02
Design and integration plan
How the platform sits alongside existing playout and production systems.
03
Build and configuration
Ingest, custody, archive, monitoring and dashboards.
04
Labelling and inventory onboarding
Equipment tagged and the opening inventory reconciled.
05
Onsite implementation and training
Operator training on the floor, during real shifts.
Integrate, don't rebuild
Built on services that already work
We build and own the application, the workflows and the operations. For infrastructure we integrate proven managed services rather than untested in-house equivalents — lower deployment risk, faster launch, and infrastructure billed at real usage.
- SRT and RTMP contribution
- Object storage
- CDN
- Transcoding services
- Thermal label printers
- Handheld barcode scanners
Questions
Asked before every engagement
No. It sits alongside it. Playout automation is specialised, usually already installed, and rarely the thing that is broken — what is broken is everything around it: where the file came from, whether it is ready, where the camera went, and what is in the archive.
Asset management is the custody and lifecycle layer, and it stands on its own for any organisation with equipment to track. This solution is broadcast operations as a whole — ingest, playout readiness, live contribution, archive and OTT distribution — with asset custody as one part of it. If equipment tracking is the only problem, buy the smaller one.
Yes, and that is the point of keeping one media pipeline. We deliver OTT platforms as well, so broadcast operations and streaming can share transcoding, packaging and delivery rather than duplicating them.
For broadcast, yes. Operator training has to happen on the floor during real shifts, because a system that works in a training room and not during a bulletin has not been implemented.
Capabilities behind it
Services this draws on
Broadcast Technology Solutions
Engineering for live broadcast, OTT, and media infrastructure.
OTT Platform Development
Streaming platforms engineered for scale, DRM, and monetization.
Managed IT Services
Ongoing infrastructure operations and technology support.
API Development & Integration
Robust APIs connecting systems, partners, and platforms.
More platforms
Other solutions
Unified content and video
OTT & Video Streaming Platform
End-to-end OTT: ingest, transcoding, live, VOD, DRM, CDN delivery, subscriptions, pay-per-view and advertising on one governed platform.
Custody, lifecycle and audit
Asset Management System
Barcode and QR asset tracking with a controlled asset master, custody history, maintenance records, audit trail and management reporting.
Field data to decisions
MIS Dashboard & Field Inspection App
Centralised management information system with Android and iOS apps for field data capture, real-time insights and large-scale inspection programmes.
Storefront, CRM and automation
Premium Website & AI Commerce Suite
Premium brand site through to a full commerce platform — inventory, orders, GST invoicing, CRM, marketing automation and AI assistants.
Investigation and evidence
Cyber Forensic Audit
Forensic investigation of suspected unauthorised access, insider activity and data exfiltration, with legally defensible documentation and a remediation roadmap.
Monitoring and media analytics
Competitor & Media Intelligence
Competitor monitoring across YouTube, Facebook, Instagram, websites and Meta ads, with content timelines, activity spikes, trending topics and scheduled reporting.
Attendance, leave and shifts
HR & Workforce Operations
Day-to-day workforce operations built around rosters rather than office hours: attendance, clock-outs, leave, shifts, departments and reporting.
Publishing, apps and audience
Newsroom & Digital Publishing Platform
Editorial CMS, news apps and audience growth infrastructure for newsrooms — the publishing system, the mobile app and the analytics behind both.
Beneficiaries, verification and disbursement
Government Scheme & Subsidy MIS
Programme administration for public-sector schemes: beneficiary registry, applications, multi-level verification, disbursement tracking, grievances and audit.
Start with the problem, not the product
Tell us what is breaking. We will scope it honestly — including telling you when Broadcast & Live Operations is more platform than you need.